To each his own Chasselas: For a better understanding of consumer expectations in terms of Chasselas wines
The general objective of this project is to obtain a good understanding of consumers in their relationship with Chasselas varietal wines, whether in terms of image, consumption patterns, social, emotional and quality expectations or sensory preferences. This project is divided into two main stages; one qualitative stage dealing with the image of the Chasselas in the minds of Swiss consumers and the other dealing with the adequacy between the various sensory qualities sought by consumers and the current offer on the Swiss wine market.
2020 – in progress
Partners: Berner Fachhochschule – Haute école des sciences agronomiques, forestières et alimentaires (BFH-HAFL) and Zürcher Hochschule für Angewandte Wissenschaften (ZHAW)
Funding: Association de promotion du Chasselas, Federal Office of Agriculture (FOAG), Swiss Wine promotion